Will is not what I would call a hippie. He has about as much patience for Millennials as I do for mosquitos and the man eats a steak every single night. He's a self-proclaimed grass farmer. He didn't change the cows' diets so his customers would taste the emotion of love in the meat (or whatever else clever Marketing is out there). Will chose to "take care of the land and the herd, and they take care of us."
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