Screen Shot 2021-09-20 at 3.05.19 PM.png
 
Screen Shot 2021-09-20 at 3.05.56 PM.png

Interviews

Recorded via Zoom

Screen Shot 2021-09-20 at 3.06.05 PM.png

Interesting Responses

More about the psychology and blocks to climbing than we initially thought

 
 
Screen Shot 2021-09-20 at 3.07.30 PM.png
 

User Insight

Experienced rock climbers need a way to focus on their climb and frame it in a positive way so that they can physically perform and improve their technique..

Problem Statement

We have observed that experienced climbers are physically capable of succeeding at their climbs, but their mentality can prevent them from their best physical performance. How might CLIMBZilla help them train their mental resilience?

 
Screen Shot 2021-09-20 at 3.11.39 PM.png

Direct Competitors

This would be a new-to-market app

Screen Shot 2021-09-20 at 3.11.50 PM.png

Indirect Competitors

Thus, mindfulness apps (no fitness) and fitness apps (no mindfulness) apply

Screen Shot 2021-09-20 at 3.13.48 PM.png

Brainstorm

Screen Shot 2021-09-20 at 3.14.06 PM.png

Value Proposition

Climbzilla helps climbers nurture their mental aspect of the sport and keep their technique improving

Screen Shot 2021-09-20 at 3.15.30 PM.png
Screen Shot 2021-09-20 at 3.16.10 PM.png

Feature Prioritization

After our step back, we did a 2nd round of brainstorming

Screen Shot 2021-09-20 at 3.16.16 PM.png

User Journey

Screen Shot 2021-09-20 at 3.17.41 PM.png

Lo-fidelity Sketches

Paper app on iPad is my favorite !

Screen Shot 2021-09-20 at 3.18.10 PM.png

Mid-fidelity Feedback

Navigation issues

Hi-fidelity Prototype

Screen Shot 2021-09-20 at 3.20.06 PM.png
Screen Shot 2021-09-20 at 3.20.19 PM.png

Testing feedback

In addition to improvements to make, overall responses were much more positive for this iteration:

Easy, concise navigation

Interactions are expected and easy to understand

Clear graphics

Uncluttered and reads well

Screen Shot 2021-09-20 at 3.23.00 PM.png

My role

UX Researcher + UI Designer

Project Manager - Christa Lee